Utrecht-based smart energy startup Senfal received an undisclosed amount in seed funding from energy company Anode Energie to further grow.

The startup, currently in the last phase ('Build') of the UtrechtInc programme, creates cloud software to control machinery based on energy prices. Senfal basically tells machines when to turn off (when prices are high) and on (when prices are low).

Senfal 'met' its investor partner during a consumer pilot in Breda. Hundred homes used the software on energy supplied by Anode. The startup right now focuses on coldstores as clients, because their software is an easy solutions to those parties, Senfal CEO Sander ten Kate told StartupJuncture.

The team consists of seven people; the investment will be used to hire five new people in backend development, sales and marketing. "This way we can extend our technological lead."