How to Build A Fintech Unicorn – How Adyen Became a $2.3bn Payments Company.
Summary
All of which should be music to the ears of ambitious financial technology entrepreneurs but coming up with a great idea to ‘revolutionize’ payments or provide an alternative savings and banking platform doesn’t guarantee success. So how do you attract customers and rise above the herd? Pieter van der Does, co-founder and president of payments company Adyen may have an answer to that question.
Established in 2006, the Amsterdam-based company is currently valued at around $2.3bn and has built a portfolio of more than 4,000 clients, including Netflix, Facebook, Uber and Spotify, plus retailers such as River Island and Superdry. Perhaps the most surprising thing is that Ayden launched into a segment of the payments market that was already well served. Put simply, Adyen offers a platform that enables retailers to accept payments, not only from customers using Visa, Mastercard and Amex cards but also a wide range of alternatives, such as the payment solutions offered by Apple, Google and Paypal. It is a company that provides an essential but glamour-free service at the coalface of e-commerce.